SLI Systems Customer Wine Enthusiast Wins Retail TouchPoints 2015 Retail Innovator Award
Wine Enthusiast selected for advancing e-commerce industry by increasing conversion rates and revenue growth with SLI Dynamic Product Banners
SAN JOSE, Calif. – May 4, 2015 – SLI Systems (NZX: SLI), an e-commerce acceleration provider for mid- to large-size Internet retailers worldwide, today announced its customer Wine Enthusiast’s Vice President of Ecommerce Glenn Edelman was named a winner of Retail TouchPoints 2015 Retail Innovator Award. Wine Enthusiast, along with Neiman Marcus, Target, Old Navy, Dick’s Sporting Goods, Kohl’s and others, will be recognized for developing innovative strategies that move the retail industry forward at the Retail Innovation Conference, June 16-17 in New York City.
“Each winner has contributed to their businesses and the retail industry in unique ways, embracing the new disruptive forces in retail,” said Debbie Hauss, editor-in-chief of Retail TouchPoints. “We are looking forward to honoring them and hearing their success stories during the Retail Innovation Conference.”
Wine Enthusiast, ranked #434 in the Internet Retailer Top 1,000, is a world-renowned multi-channel retailer that sells wine storage and accessories devoted to the wine lifestyle. Glenn Edelman has led the brand’s overall e-commerce strategy for nearly 14 years. When Edelman discovered visitors were entering the Wine Enthusiast site via the product pages from organic search or paid ads (vs. the homepage), the company turned to SLI to help visitors see a larger range of products on detail pages.
Edelman implemented and SLI Dynamic Product Banners™, which automatically displays banners with items related to a visitor’s original web search on product pages.
“With this breakthrough capability, visitors are more prone to stay and buy from the site – rather than clicking back to Google where they could end up on a competitor’s site,” said Edelman. “In fact, when visitors interact with the banners, the company sees a 48% increase in revenue-per-click and a 14% increase in conversion rates. The banners also have a real impact on lowering bounce rate from the site’s landing pages.”
“Glenn Edelman is a true ‘Retail Innovator’ because he is helping Wine Enthusiast’s hundreds of thousands of site visitors readily find the products they want to buy, joining us in SLI’s mission to make e-commerce better around the world,” said SLI CMO Tim Callan. “We congratulate him on advancing the online shopping experience at large and winning a well-deserved 2015 Retail Innovator Award.”
About SLI Systems
SLI Systems (SLI.NZ) enables the world’s leading e-commerce retailers to accelerate sales by connecting shoppers with the products they’re most likely to buy. With offerings that include site search, navigation, merchandising, mobile, product recommendations and user-generated SEO, SLI is the most chosen cloud-based site search provider to U.S. Internet Retailer Top 1,000 retailers. The company’s patented technology continuously learns from the actions of visitors to deliver the most relevant results possible. Whether via PC, tablet or phone, a site powered by SLI delivers the kind of satisfying search experience that increases conversion rates, secures brand loyalty and results in higher order values. SLI operates on five continents. For more information, visit www.sli-systems.com.