Rania Awad founded the Australian online pharmacy Your Chemist Shop in 2005 with a $100 website. Today it is one of Australia’s leading online pharmacies, but that first website was plagued with difficulties. In 2007, Awad turned to SLI Systems to improve the site’s search, recommendations and user-generated SEO. “Finding the right partners to trust was certainly a major challenge in the early days,” Awad said.
In 2013, Pharmacy 4 Less acquired Your Chemist Shop, and Awad became the e-commerce director for the group. She has since rolled out SLI e-commerce acceleration solutions to the Pharmacy 4 Less and Roy Young Chemist sites.