Phase Eight wanted its online store to deliver an exceptional customer experience – one in line with what shoppers have come to know and love about the company’s retail locations. However, the built-in search capabilities on its existing platform limited how Phase Eight was able to execute against this vision.
Visitors were unable to refine their product searches, and they were not presented with the most relevant results to their queries – both of which caused shoppers to exit the site without making a purchase. Additionally, Phase Eight’s own online merchandisers lacked the control they needed to showcase the fashion retailer’s best products.
After implementing SLI Learning Search, Phase Eight immediately noticed search results were more curated and relevant. Search conversion increased 10 percent, mobile conversion increased 20 percent, and revenue per search went up 6 percent. In addition, the bounce rate from search results pages dropped a dramatic 30 percent. With SLI, Phase Eight brings its personalized in-store shopping experience to online customers.