Party Supplies Delivered

Delivering the Party with Booming Profits is home to more than 4,000 party supplies, including decorations, games, favors and a wide array of costumes, masks and hats. Based in Brighton, Michigan, is a division of Mattress USA, a Top 500 Internet Retailer company, and has been an online seller since 2001.

Within a few months of implementing SLI Learning Search™, the party site’s conversion rates increased by 203% and it has seen a 132% increase in page views per visit. Learning Search™ takes an innovative approach to site search, learning from visitors’ search behavior over time to continually improve the relevance of results.

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203% higher conversions using search