Caché.com VP of eCommerce Joins SLI Systems CEO at IRWD to Discuss Developing an Effective Site Search and Refinements Strategy
- Caché.com Vice President of eCommerce Kevin Metz will offer best practices for improving the online shopping experience through search facets and refinements at Internet Retailer Web Design & Usability Conference
- SLI Systems CEO Shaun Ryan will join Metz to share how facets and refinements work hand in hand with SEO and merchandising strategies to improve online revenues
- Metz and Ryan will explain how site search refinements are key to increasing conversions, online revenues, and cross channel brand loyalty
- IRWD session takes place February 12 at 1:30pm EST at the Omni Orlando Resort in Orlando, FL
SAN JOSE, CA – February 7, 2013 – SLI Systems (www.sli-systems.com) today announced that Kevin Metz, vice president of eCommerce for Caché.com, and Shaun Ryan SLI Systems CEO, are jointly presenting a session at the Internet Retailer Web Design and Usability conference (IRWD) about the importance of site search refinements online retailers. The session, “Take Search Beyond Words: Develop a Multi-faceted Refinement Strategy to Deliver More Sales,” takes place at 1:30pm EST on Tues., February 12, at the Omni Orlando Resort in Orlando, FL.
In the session, Metz and Ryan will discuss options for facets in eCommerce search and navigation to improve website usability, including sliders and conditional facets, as well as the importance of analytics and reports that show for example, which facets generate the most revenues. Additionally, they’ll discuss current and future site search trends, including the rise of rich navigation with images and descriptions, and learning facets that automatically re-order themselves based on popularity.
SLI will also be exhibiting at IRWD in booth #301. For more information about the conference, visit http://irwd.internetretailer.com/2013.
“Online shoppers want to be able to fine-tune their searches, compare options, and scale down search results to a narrower set of choices,” said Shaun Ryan, CEO of SLI Systems. “Giving online consumers the refinement options that relate to product attributes helps them make their choices confidently – and plays a role in increasing customer loyalty and driving revenues.”
“The fashion industry often leads the way when it comes to using innovative features on eCommerce sites,” said Kevin Metz, VP of marketing for Caché.com. “As Shaun and I will explain in our session, search refinements can encourage customers to browse fashion choices and other types of products more deeply – and monitoring results will give retailers powerful information for determining which refinements generate the most conversions.”
About SLI Systems
SLI Systems provides full-service site search, navigation, merchandising, and user-generated SEO, and is the top SaaS-based site search provider to IR 500 and IR 1,000 retailers. Unlike traditional search software, SLI Systems’ patented technology continuously “learns” from the behavior of visitors over time to deliver more relevant results. This learning-based search and navigation technology empowers retailers and content sites to enhance customer satisfaction by helping site visitors find the products and information they seek as quickly and efficiently as possible, increasing site conversions and average order value. SLI Systems is a privately held company, with offices in San Jose, CA; London, UK; Melbourne, Australia; and Christchurch, New Zealand. For more information about SLI Systems, visit www.sli-systems.com.