SLI Systems Help Interflora Grow it’s Online Business

Interflora chooses intelligent in-site search tool to improve shopping experience and increase conversion

Interflora can now continually refine its in-site search and improve the shopping experience for customers, with the implementation of Learning Search from SLI Systems.

The hosted search tool, which continually learns from past site search activity, will allow Interflora to deliver the most relevant results to customers shopping on interflora.co.uk. The improved search and overall experience can help retain customers, increase conversion rates and ultimately deliver higher online revenues for the world’s largest and most recognised flower delivery network.

Not only does Learning Search deliver the results people are looking for on the first page 90 per cent of the time, it also provides detailed metrics around customers’ search journeys and shopping habits. This will allow Interflora to use keywords and clicked on items to improve online merchandising and develop more targeted promotions around events like Mother’s Day and Christmas.

“The Web is now a critical channel for us as a brand, so making it easier for customers to find what they want and improving their shopping experience is essential – at the heart of this is search,” said Ben Freeborn, head of channel development at Interflora.

“As well as allowing us to achieve this, SLI also gives us a much better understanding of our customers and increased control of the search results, which will allow us to improve conversion rates throughout the website,” Freeborn added.

About Interflora

Interflora – the gift experts – is a gift delivery company with around 1,750 Member florists in the UK and Ireland and 60,000 Members worldwide. Interflora also offers customers food and drink, plants and other gifts.

From the year round Core Collection, seasonal ranges and Designed to Order service, Interflora offers its customers the perfect gift to ‘say it with flowers’; and with 3-hour Delivery, Interflora hand-crafts every gift and personally delivers your message whatever the occasion.

Ordering could not be easier. Simply log onto www.interflora.co.uk or call (freephone) 0500 434343.

About Learning Search

Learning Search is built on SLI Systems’ patented advanced search behaviour analytics engine. Learning Search is a hosted site search solution that continually tracks visitors’ aggregate search terms and the corresponding items clicked on, and uses that data to improve the relevance of the site search results. Learning Search also gives customers the option to refine the results by category, manufacturer or price band, sort them by highest or lowest price, and provides additional related search terms which help users further refine their searches. Learning Search is supplemented with a new, free Site Search Feedback Tool, which is designed to help e-commerce and other Web sites better understand the quality of their site search functionality based on customer input.
More information is available at http://www.sli-systems.com/feedback.php.

About SLI Systems

SLI Systems is the developer of learning-based search technology for corporate Internet sites, e-commerce destinations and consumer Internet portals that Searches, Learns and Improves the user experience. SLI Systems’ hosted site search and automated SEO and SEM solutions empower businesses to enhance customer satisfaction while increasing sales, reducing costs and yielding valuable customer information. Unlike traditional search software, SLI Systems’ patented technology continuously “learns” from the behaviour of visitors over time to deliver more relevant results. Current customers include Next, NBC, Tupperware, and others. SLI Systems is a privately held company, with offices in Silicon Valley, London, and Christchurch, New Zealand. For more information, visit www.sli-systems.com.