SLI Systems Hosts Webinar with Independent Research Firm’s Brian Walker on Leveraging Site Search to Optimize Business Online

SAN JOSE, Calif. – July 27, 2010 – SLI Systems, provider of on-demand, intelligent search services for Internet and e-commerce sites, announced today that it is hosting a free webinar that will feature special guest, Brian Walker, principal analyst with Forrester Research, Inc. The webinar, “Unlock Powerful Customer Information to Generate Higher Conversions with Site Search,” will take place at 1:00 p.m. PDT on Wednesday, July 28, 2010.

In the webinar, Walker will describe how site search data can reveal powerful information about customers and their research and purchasing intentions. For example, information from site search activities can show whether customers are finding products in stock or looking for products not available, and what products are trending in popularity. The site search data can also reveal long-tail keywords that are useful for SEO and paid search campaigns, and can help businesses determine how best to guide shoppers to items they seek through behavioral features like search suggestions and Auto Complete.

The webinar will also discuss how businesses can incorporate site search data into other marketing activities, like personalized emails; on-site merchandising, banner advertisements and promotions; and content development, and the role site search plays on the mobile platform.

“Site search is a powerful, yet often overlooked feature that can provide great insights into customers’ shopping behavior,” said Shaun Ryan, CEO of SLI Systems. “Particularly now, when mobile commerce is growing at an accelerated rate, it’s important for retailers to understand how site search can optimize the customer experience – whether it be on the desktop or mobile web – and how to leverage valuable information in other business and marketing initiatives.”

Anyone interested in attending the webinar can register at http://www.sli-systems.com/brian-walker-forrester-site-search-webinar.php.

About SLI Systems

SLI Systems is the developer of learning-based site search and navigation technology for corporate Internet sites, e-commerce destinations, content publishers and consumer Internet portals that Searches, Learns and Improves the user experience. SLI Systems’ hosted site search and user-generated SEO solutions empower businesses to enhance customer satisfaction while increasing sales, reducing costs and yielding valuable customer information. Unlike traditional search software, SLI Systems’ patented technology continuously “learns” from the behavior of visitors over time to deliver more relevant results. SLI Systems is a privately held company, with offices in Silicon Valley, London, and Christchurch, New Zealand. For more information, visit www.sli-systems.com, or see the company’s blog at http://blog.sli-systems.com/.