SLI Systems Brings Suite of E-Commerce Search Solutions to U.K. Market
Company Introduces New ‘Learning’ Search Technology to Help UK Online Retailers Increase Site Traffic and Boost Sales
LONDON, UK – July 5, 2006 – SLI Systems (www.sli-systems.com), a successful global provider of on-demand, outsourced search services for Internet and e-commerce sites, is making its innovative, cost-effective and easy-to-use ecommerce search solutions available in the UK. For online retailers battling for customers – and sales - in the UK’s fast growing online sector, SLI Systems’ suite of learning-based search solutions provides a direct response to the challenge of converting site visitors into paying customers.
Online and multi-channel retailers worldwide have already found that implementing a search solution from SLI Systems can increase site traffic, improve customer satisfaction and boost sales and conversion rates through more relevant search results. The SLI Systems offering comprises a hosted site search service based on its patent pending Learning Search™ advanced analytics engine together with two fully integrated modules: Site Champion™ for Search Engine Optimisation (SEO) and Ad Champion which supports Search Engine Management (SEM).
SLI Systems Takes the Strain
Choosing a hosted search solution from SLI Systems can save retailers time and money right from the start. Initial deployment is easy and subsequent management can be as hands-off as the customer dictates. Customers can take a backseat and concentrate on their core business while being totally confident that they can have fast, easy access to accurate, up-to-date data on customers’ search and purchasing behavior at any time. This valuable information has been shown to help retailers make better-informed decisions across on all aspects of sales and marketing development According to Dr Shaun Ryan, CEO of SLI Systems, the company’s technology and its expertise in helping companies incorporate search technology as an effective element in their sales and marketing strategy, precisely matches the needs of the UK’s fast-growing online market that “All the figures prove that the UK’s online retail market is in a period of rapid growth. Estimates vary but at least 24 million people regularly buy online. Average spend per person is estimated at about £800 in 2005 and is expected to reach £1000 in the next year so it’s no surprise that online purchases account for around 10 per cent of all retail sales.,” said Dr Ryan.
“So far, so good but where there are customers, there’ll be competitors fighting for every penny of potential revenue. The SLI Systems’ solution gives UK retailers a proven set of hosted search solutions that have been designed from the ground up to increase sales revenue and steer customers away from their competitors’ sites in a fast, easy and cost-effective manner. In simple terms, the core value proposition of our principal technology platform, Learning Search, for an online retailer is that people are more likely to find what they’re looking for when they search the site, so they’re more likely to make a purchase, and conversion rates go up.”
Confidence is a 30 Day Free TrialSLI Systems offers all new customers a 30-day free trial to test its products – at no risk to the customer. “Our free trials are a big selling point with many of our customers, who usually sign contracts with us after getting such great service at no expense,” said Dr. Ryan. “It’s one way we can demonstrate the value our solutions bring, and gain our customers’ trust in knowing we’re there with them every step of the way.”
About Learning Search™ and Site Champion™ Learning Search™ and Site Champion™ are built on SLI Systems’ patent-pending advanced search behavior analytics engine. Learning Search is a hosted site search solution that continually tracks visitors’ aggregate search terms and the corresponding items clicked on, and uses that data to deliver results based on popularity. Learning Search automatically ranks the items so that those with historically higher click-rates are listed at the top. Learning Search also shows how many assets exist and in what categories, and gives visitors the option to sort the results by ascending or descending prices, or by category. Learning Search is supplemented with a new, free Site Search Feedback Tool, which is designed to help e-commerce and other Web sites better understand the quality of their site search functionality based on customer input “By tracking site visitors’ behavior retailers have insight into purchasing trends and preference patterns, Learning Search learns from users’ behavior over time, and as such, helps retailers understand which items will be most popular, and deliver more relevant search results to their customers. Site visitors are more likely to make a purchase rather than jump to a competitor’s site,” explained Dr Ryan.
About Site Champion™ Site Champion™ is an automated search engine optimisation service that integrates with Learning Search, tracking visitors’ search terms and using them to automatically create related search links for each page of a retailer’s site. Site Champion improves visibility in natural search results and has been proven to increase referrals and, ultimately, sales and profitability. The links also drive more natural search traffic to the retailer’s site by giving the retailer’s results pages links that are crawled by search engine spiders. Site Champion has been shown to improve revenues by increasing traffic by at least 50 per cent. A number of customers have experienced even larger traffic gains. SLI systems also offers Ad Champion, a hosted Search Engine marketing (SEM) tool that uses the data obtained through Learning Search to create rich, constantly updated paid search listings that accurately match the terms and items identified from real-life searches. Ad Champion is designed to improve the effectiveness of online retailers’ paid search campaigns by using the search terms – both common and uncommon – visitors use on a company’s site to drive campaigns on search engines like Google. It analyses and compiles the keywords from a retailer’s site, automatically crafts customised ads for each phrase and develops landing pages that increase the likelihood of a purchase being made.
About SLI Systems
SLI Systems is the developer of learning-based search technology for corporate Internet sites, e-commerce destinations and consumer Internet portals that Searches, Learns and Improves the user experience. SLI Systems’ technologies empower businesses to enhance customer satisfaction while increasing sales, reducing costs and yielding valuable customer information. Unlike traditional search software, SLI Systems’ patented technology continuously “learns” from the behaviour of visitors over time to deliver more relevant results. Current customers include Etronics.com, NBC, Tupperware, VERITAS and others. SLI Systems is a privately-held company which maintains offices in San Francisco, London, and Christchurch, New Zealand. For more information, visit http://www.sli-systems.com/
Media contacts:
Angela May
SLI Systems
01273 884706
07720 399964
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