Year in Review: The March Toward Mobile, and Focus on Usability

Since our last year in review, the march toward mobile has continued to revolutionize the way we look at site search and navigation. Of course, the spread of mobile devices, and consumers’ interest in browsing websites from wherever they happen to be, drove the other big trend in site search and navigation this year: continued focus on improving usability and streamlining the online shopping experience.

Site owners are constantly on the hunt for new ways to improve searching and browsing for products and content, in a bid to move the needle on conversions.

This past year, we saw -

Record Cyber Monday Sales Offer Promising Start to Holiday e-Retail Season

The 2011 online holiday shopping season had a strong start, with record Cyber Monday sales of $1.251 billion and a significant jump over last year. Depending on whose numbers you believe, this year’s Cyber Monday sales numbers were anywhere from 15% to 33% higher than in 2010. Department stores and home goods retailers saw the highest sales volumes; department stores had a 60% increase over last year, while -

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2012: The Year of the Tablet (and Continuation of Social)

While 2011 could be called the year of mobile, 2012 will likely be the year of the tablet. As retailers begin to understand how people search, shop, and consume content on mobile devices, the soaring popularity of the iPad (one of the must-have items on people’s holiday wish lists this year), presents new challenges for retailers, as well as...