Learning Navigation™  : Dynamic Site Navigation

Product Summary

• Dynamic site navigation
• Navigate by facets
• Popularity based
• Search engine optimized
• Powerful navigation options
• Merchandise your navigation pages

Learning Navigation

Learning Navigation dynamically builds site navigation pages by creating product groups, or “facets,” to show similar products together, giving people more options for navigating a site and retailers a powerful way to merchandise their online product catalog.  The product utilizes previous visitors’ click behavior to list products under each facet in order of most to least popular, increasing the likelihood that people will find what they’re looking for.  Learning Navigation also improves retailers’ search engine optimization (SEO) efforts by allowing every valid combination of facets to be crawled as a separate page by search engine spiders.

The facets created by Learning Navigation are often shown on the home page of an e-commerce site, which is particularly useful for people who want to view inventory of a particular type or characteristic, but who may not know exactly what they’re looking for.  The facets can also be used on a site search results page to provide further options for navigating the results from a keyword search.

Because it learns from customer click-through behavior, Learning Navigation also helps companies know which products to merchandise – both on its site and on the Internet.  The product creates links on each page which can be indexed by search engine spiders, thereby increasing a site’s exposure to natural search engines and drawing more traffic.